How Much Does it Cost to Install a Ticketing Kiosk System for Cinema, Parking, and Other Applications?
Movie theaters, public transport, amusement parks, sports arenas – nearly any business that operates on ticket sales can operate a ticketing kiosk. You offer customers the option of purchasing tickets online or right from the machine. Then, the customer prints the ticket and heads into the theater, boards the bus, or walks into the stadium, ticket in hand.
Typically, these kiosks remain outdoors, meaning they need to be able to withstand the elements and must be watertight from tip to toe. You need a scratch-resistant screen, a metal enclosure, and a means of maintaining the unit's internal temperature, such a heating and cooling device.
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With their exposure to the elements, they only last about 10 years at the outside, and that's assuming you purchase one of the hardier models. Lesser-made units only last around three years.
On average, they stand about five feet high and bolt to the ground, but you can also find smaller, portable units. Why, though, have so many businesses started using them?
The Cost Benefits of a Ticketing Kiosk System
The basic technology is nothing new. Your average transportation company has utilized similar devices for years. However, their growing presence at just about any ticketed event, from movies to baseball games, is something new.
The main benefit here is cost. Specifically, it costs less to purchase, operate, and maintain a kiosk than it does to pay a salary plus benefits to an employee.
Improved Customer Satisfaction
Customers appreciate the convenience of ticket kiosks, especially those that allow them to purchase tickets remotely and then print them out at the event. No more worrying about forgetting or losing the tickets when buying ahead of time. No more worrying about long lines at the ticket counter. And, when that big blockbuster movie comes out, you can buy your tickets the moment they go on sale. Anyone around during the latest "Star Wars" movie knows how quickly that sold out, and months before the movie even hit the big screen.
The application also removes any possibility of human error on the side of the ticket seller.
Nobody said that ticketing kiosks have to be located where your business is. You can place distribution locations anywhere. This includes temporary locations, such as a convention where you want to appeal to a certain demographic.
They also allow you to communicate whatever message you like to your customers. This includes marketing promotions, advertising new products, and upselling, meaning increased revenues for you.
An outdoor kiosk with printer, touch screen, keyboard, card reader, and full enclosure, averages between $5,000 and $7,000. However, this does not include software, which adds thousands to the price.
Depending on the level of customization you want for your software, the price range is incredibly broad. Expect to pay between $3,000 and $20,000, plus licensing fees for each kiosk running the software.
When you're asking for quotes, ask for a quote that includes both the hardware and the software.
For an extended warranty that includes a maintenance program, add about 20 percent to the cost estimate.